Published January 30, 2005
The New York Times Magazine
Purple is the color of Andrew Stern's life. He wears, almost exclusively, purple shirts, purple jackets and purple caps. He carries a purple duffel bag and drinks bottled water with a purple label, emblazoned with the purple logo of the Service Employees International Union, of which Stern is president. There are union halls in America where a man could get himself hurt wearing a lilac shirt, but the S.E.I.U. is a different kind of union, rooted in the new service economy.
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